HomeResearch Articles Introducing the SiriusDecisions Transformation Model

Introducing the SiriusDecisions Transformation Model

  • SiriusDecisions research indicates that most b-to-b organizations must transform to grow, but many transformational efforts languish
  • Too often, a transformational vision or objective is never fully translated into an operational plan, and cross-functional alignment is not sought or achieved
  • The SiriusDecisions Transformation Model depicts a best-in-class workflow for alignment across product, marketing and sales in pursuit of successful transformation
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