HomeResearch Articles Involving Other Functions in Agile Product Development

Involving Other Functions in Agile Product Development

  • When products are developed using an agile approach, some functions (e.g. portfolio marketing, sales, customer marketing) lack visibility into what might be delivered and when
  • Product managers are responsible for involving stakeholders in the product lifecycle and planning process to get their input and give them insight into what is planned
  • Inviting cross-functional team members to sprint reviews is an opportunity to provide updates, demonstrate transparency and showcase completed work
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