In Your Sights: Framing the Competitive Profile
- Competitive analysis is designed to help decisionmakers understand competitors’ current actions as well as what they’re likely to do in the future
- The most useful profiles include both quantitative historic data and qualitative analysis of leading indicators of competitive change
- Competitive profiles are foundational to all other competitive work that must be done in the innovation lifecycle
You must log in to client portal for full access to this content.
Login