HomeResearch Articles Is Agile Enough? Addressing Agile's Limitations for B2B Product Management

Is Agile Enough? Addressing Agile's Limitations for B2B Product Management

  • Though agile has become the predominant approach for B2B software development, many organizations interpret or implement it incorrectly
  • Most agile rollouts are focused on product development and project management, but this myopic approach can harm a product’s chance of success
  • The benefits of investment in agile can be fully realized in B2B companies when agile processes are aligned with product management best practices
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