HomeResearch Articles Isolating Primary Needs for Use in Messaging

Isolating Primary Needs for Use in Messaging

  • For b-to-b CMOs, one of the biggest challenges posed by the shift to audience-centric marketing is the creation of needs-oriented content
  • The identification of the primary buyer need is critical to creating messaging that resonates and attracts the audience to the offering
  • Analyze persona needs to isolate those that should have the most impact on messaging development
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?