HomeResearch Articles Is Your Organization Ready to Go Vertical?

Is Your Organization Ready to Go Vertical?

  • When weighing a move to industry-focused solutions, product and marketing leaders must consider buyer needs, market conditions and organizational competency
  • Many organizations mistakenly assume that vertical marketing merely requires a messaging veneer
  • Use the SiriusDecisions Vertical Readiness Framework before deciding whether to go to market with a vertical play
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