HomeResearch Articles It’s Time to Fix What’s Broken With Tech in B-to-B: Mapping Categories to Priorities

It’s Time to Fix What’s Broken With Tech in B-to-B: Mapping Categories to Priorities

  • What are the business priorities, and what impacts and outcomes does the business need to deliver?
  • What actions, activities or abilities are needed to deliver on the business priorities?
  • Which technology categories can support the business requirements?
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