HomeResearch Articles It Was Never About Leads: Why Adapting to Buying Groups Is a Must

It Was Never About Leads: Why Adapting to Buying Groups Is a Must

  • For the last decade and a half, the SiriusDecisions Demand Waterfall® has been recognized as the industry standard for defining key milestones in B2B demand management processes to measure, monitor, and manage demand performance
  • Over time, we have closely observed the successes and challenges of hundreds of B2B organizations using the SiriusDecisions Demand Waterfall
  • Forrester’s SiriusDecisions tools and frameworks help sales and marketing leaders create a distinctive demand management process to measure and monitor how well they manage demand
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