HomeResearch Articles Job Aids: Leveraging the Right Assets Across Buyer Engagements

Job Aids: Leveraging the Right Assets Across Buyer Engagements

  • Job aids are empowerment content assets that help sales teams prepare for and execute buyer interactions by providing just-in-time information, activity guides and examples
  • Job aids mitigate the inevitable cycle of forgetting that follows formal learning delivery, but they are often an afterthought
  • The format of a job aid is critical to creating the best tool to help sales teams effectively apply knowledge, process and skills in selling situations
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