Jobvite: Using Marketing and Sales Data to Improve Sales Predictability

Many B2B companies are challenged when it comes to organizing and interpreting multiple available sources of data about their customers, buyers and prospects
An environment must be established where data can be compiled into a single source to allow consistent data interpretation
Jobvite applied predictive models to the company's Demand Waterfall performance, pipeline tracking, campaign results and client retention to align sales and marketing and improve predictability

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