HomeResearch Articles Jobvite: Using Marketing and Sales Data to Improve Sales Predictability

Jobvite: Using Marketing and Sales Data to Improve Sales Predictability

  • Many b-to-b companies are challenged when it comes to organizing and interpreting multiple available sources of data about their customers, buyers and prospects
  • An environment must be established where data can be compiled into a single source to allow consistent data interpretation
  • Jobvite applied predictive models to the company's Demand Waterfall performance, pipeline tracking, campaign results and client retention to align sales and marketing and improve predictability
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