Ka-Ching! Building an E-Commerce Tech Stack That Delivers
More and more b-to-b companies are venturing out of traditional sales rep-led models and turning to e-commerce to execute on transactional business
New revenue streams like e-commerce don’t just impact sales; they require marketing resources and technology investment to support their success
While there are many operational technologies and services for e-commerce, marketing must first define its role and requirements to get the most from them
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