HomeResearch Articles Ka-Ching! Building an E-Commerce Tech Stack That Delivers

Ka-Ching! Building an E-Commerce Tech Stack That Delivers

  • More and more b-to-b companies are venturing out of traditional sales rep-led models and turning to e-commerce to execute on transactional business
  • New revenue streams like e-commerce don’t just impact sales; they require marketing resources and technology investment to support their success
  • While there are many operational technologies and services for e-commerce, marketing must first define its role and requirements to get the most from them
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?