HomeResearch Articles Key Considerations for Selecting a Custom Insights Vendor for Account-Based Marketing

Key Considerations for Selecting a Custom Insights Vendor for Account-Based Marketing

  • Best-in-class account-based marketing (ABM) programs gather custom insights to more effectively reach target accounts and individuals
  • There are six key considerations for evaluating the right vendor for custom insights as part of an ABM program
  • Using a systematic method of applying these considerations can support the development of a vendor short list and/or selection of a final vendor
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