HomeResearch Articles Key Elements of a Successful Corporate Social Responsibility Initiative

Key Elements of a Successful Corporate Social Responsibility Initiative

In this brief, we look at how corporate communications can help to define, manage and communicate effective CSR initiatives.

  • Corporate social responsibility (CSR) programs can become a rallying point for employees and strengthen connections to key stakeholder groups
  • Organizations that undertake CSR initiatives often lack clear definition of their plans or the necessary resources to support them
  • CSR communications must be carefully developed to ensure that the company does not appear to be capitalizing on a social cause for self-serving purposes
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