In this brief, we look at how corporate communications can help to define, manage and communicate effective CSR initiatives.
- Corporate social responsibility (CSR) programs can become a rallying point for employees and strengthen connections to key stakeholder groups
- Organizations that undertake CSR initiatives often lack clear definition of their plans or the necessary resources to support them
- CSR communications must be carefully developed to ensure that the company does not appear to be capitalizing on a social cause for self-serving purposes