HomeResearch Articles Keysight: Lessons in Crisis Management and Brand Authenticity

Keysight: Lessons in Crisis Management and Brand Authenticity

  • Preparation is the key to a quick and effective response in a time of crisis
  • Keysight’s response to a recent crisis demonstrates the benefits of thorough crisis preparation
  • The crisis put the company’s values to the test; its support for imperiled employees has been widely praised
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