HomeResearch Articles Keys to Engaging Volume Reseller Partners

Keys to Engaging Volume Reseller Partners

  • Effective partner engagement is built on five pillars: incentives, communications, processes, training and relationships
  • A volume reseller offers high-volume sales opportunities through an established customer base but requires continuous engagement
  • Volume resellers have a low-cost business model and create profit margins through operating efficiencies and volume discounts provided by suppliers
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