HomeResearch Articles KnowledgeVision: Driving Growth With Relative Targeting and Growth Hacking

KnowledgeVision: Driving Growth With Relative Targeting and Growth Hacking

  • KnowledgeVision needed to drive organic growth for the Knovio offering, utilizing a freemium strategy, to limit costs until the offer develops a robust revenue stream capable of supporting additional investment
  • The company’s core growth team combined relative targeting with agile growth hacking to rapidly gather and test ideas
  • KnowledgeVision gained a more buyer-aligned product roadmap, reduced customer churn, and increased customer lifetime value and revenue growth
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