HomeResearch Articles Large-Account Marketing: Deciding When to Remove an Account

Large-Account Marketing: Deciding When to Remove an Account

  • A problematic account in a large-account marketing program can significantly impact overall program results and waste resources
  • Analyze readiness and results metrics to understand the nature of the problem and guide the diagnosis of the root cause
  • Depending on the diagnosis, ABM leaders can make decisions about how to fix the problem or remove the account from the program
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