HomeResearch Articles Large-Deal Marketing: The Activation Phase

Large-Deal Marketing: The Activation Phase

  • Activating a large-deal marketing pursuit requires marketers to identify and engage as much of the buying group as possible to secure maximum support
  • Marketers must use a combination of marketing program families, including market intelligence, reputation support, demand marketing and sales enablement
  • Though most experienced marketers are familiar with the typical tactics, they must be able to apply them carefully to surround and influence the buying group
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?