HomeResearch Articles Large-Deal Marketing: The Kickoff Phase

Large-Deal Marketing: The Kickoff Phase

  • Although sales typically leads the kickoff process for pursuing a large deal, the account-based marketing team also plays a critical role
  • By aligning with sales early on about what to include in the kickoff workshop agenda, marketing can position itself to deliver the ideal marketing plan and messaging
  • Marketers must be respectful of the bid team’s time and other participants’ needs, carefully reviewing pre-reading materials when available
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