HomeResearch Articles Large-Deal Marketing: The Preparation Phase

Large-Deal Marketing: The Preparation Phase

  • Account-based marketers are often asked to dedicate resources to support the pursuit of very large must-win deals
  • The team should not provide support for all requested deals, but instead validate each deal and confirm resource availability
  • These preparatory steps are critical to manage the account-based marketing (ABM) team’s capacity, minimize impact on regular ABM accounts and ensure high-quality delivery
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