Lead Nurture Flows: Active Recycled
- Active nurturing focuses on leads that have been formally disqualified by a sales rep or channel partner
- Marketers must build lead flows with messages and offers that are aligned with the reason a prospect was disqualified
- Too many disqualification options, or options that can be broadly interpreted make it very difficult to build effective active recycling programs
You must log in to client portal for full access to this content.
Login