HomeResearch Articles Lead Nurture Flows: Active Recycled

Lead Nurture Flows: Active Recycled

  • Active nurturing focuses on leads that have been formally disqualified by a sales rep or channel partner
  • Marketers must build lead flows with messages and offers that are aligned with the reason a prospect was disqualified
  • Too many disqualification options, or options that can be broadly interpreted make it very difficult to build effective active recycling programs
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