HomeResearch Articles Lead Nurture Flows: Passive Recycled

Lead Nurture Flows: Passive Recycled

  • Leads that have gone a period of time with no activity change or update are candidates for passive nurturing
  • Any scenario that sees leads pulled from a rep will be controversial; as a result, teleprospecting rather than marketing should be the first home of these leads
  • The longer that leads are allowed to lag past typical time spent in a sales stage, the less effective passive nurturing will be
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