Levels of Content Customization in Account-Based Marketing
Although customization is a defining feature of account-based marketing (ABM), many b-to-b companies struggle to determine how much is needed
High-performing ABM programs are 30% more likely to customize content; this results in greater relevance, higher account engagement and better revenue outcomes
The keys to success include determining the right level of customization and early partnership discussions between the ABM and content teams
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