HomeResearch Articles Levels of Content Customization in Account-Based Marketing

Levels of Content Customization in Account-Based Marketing

  • Although customization is a defining feature of account-based marketing (ABM), many b-to-b companies struggle to determine how much is needed
  • High-performing ABM programs are 30% more likely to customize content; this results in greater relevance, higher account engagement and better revenue outcomes
  • The keys to success include determining the right level of customization and early partnership discussions between the ABM and content teams
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