HomeResearch Articles Leveraging Field Input and Feedback for Innovation

Leveraging Field Input and Feedback for Innovation

  • Input from field sales is a key ingredient in creating and enhancing b-to-b offerings
  • Sales should be involved throughout the innovation and go-to-market process to ensure that offerings are tailored to buyer needs
  • Use a combination of methods to gather insight from various roles within sales organizations as well as indirect sales teams
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