HomeResearch Articles Leveraging Predictive Technologies for Account-Based Marketing

Leveraging Predictive Technologies for Account-Based Marketing

  • B-to-b organizations use a variety of account-based marketing (ABM) models to win, grow and retain key accounts
  • Predictive analytics can help optimize virtually all aspects of ABM
  • ABM strategies should be evaluated to determine which predictive analytics use cases can yield the greatest gains in efficiency and effectiveness
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