HomeResearch Articles Leveraging SFA: Performance Reports

Leveraging SFA: Performance Reports

  • Sales managers should coach their teams based on a combination of personal experience and fact-based intelligence from a sales force automation (SFA) system
  • SFA performance reports enable sales managers to compare historical vs. current results, as well as individual reps vs. organizational averages
  • Update and deliver performance reports to sales managers and reps on a quarterly basis

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