HomeResearch Articles Live Chat for Demand Creation: Deployment Considerations

Live Chat for Demand Creation: Deployment Considerations

  • When using live chat for demand creation, the goal should be to capture, qualify and convert visitors into leads, not merely to push chat sessions to a telephone channel
  • Prospective buyers who engage via chat tend to be well informed; thus, the chat channel should be staffed with top teleprospecting resources
  • Roll out live chat in phases, based on insights from tests designed to engage the right Web site visitors at the right time

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