HomeResearch Articles The Line-of-Business Leader Buyer Persona

The Line-of-Business Leader Buyer Persona

  • SiriusDecisions surveyed hundreds of b-to-b buyers around the world, including line-of-business (LOB) leaders, to gain insights about their buying behaviors and preferences
  • This report summarizes the role that LOB leaders play in b-to-b buying decisions, including their engagement levels and content and interaction preferences
  • Organizations selling to LOB leaders can use the information in this report about LOB leaders’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs
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