SiriusDecisions surveyed hundreds of b-to-b buyers around the world, including line-of-business (LOB) leaders, to gain insights about their buying behaviors and preferences
This report summarizes the role that LOB leaders play in b-to-b buying decisions, including their engagement levels and content and interaction preferences
Organizations selling to LOB leaders can use the information in this report about LOB leaders’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs
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