HomeResearch Articles Maintaining Field Marketing Focus by Eliminating Out-of-Scope Requests

Maintaining Field Marketing Focus by Eliminating Out-of-Scope Requests

  • Field marketing roles are evolving from generalists into specialists who align with and provide targeted support for go-to-market strategies
  • To support this shift, organizations must eliminate or minimize requests that do not fall under the charter of the field marketing team
  • Eliminating ad hoc requests requires a systematic approach that assesses their current impact on field marketing effectiveness
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