HomeResearch Articles Making Portfolio Optimization Decisions

Making Portfolio Optimization Decisions

  • During the enhance stage of the SiriusDecisions Product Marketing and Management (PMM) Model, product management oversees the lifecycle management plan for each offering
  • Product management should evaluate each offering to determine whether it should be grown, maintained in its current state or retired
  • Once the results have been finalized, product, marketing and sales should take the necessary steps to provide formal recommendations to the innovation council
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