HomeResearch Articles Making the Case for an Audience-Based Go-to-Market Strategy

Making the Case for an Audience-Based Go-to-Market Strategy

  • CMOs cite audience-centric marketing as one of their top five priorities to drive organizational growth and efficiency
  • Adopting an audience-based go-to-market strategy can increase revenue, improve sales productivity and align resources
  • Marketing leaders often find it challenging to convince their organizations to shift away from product-centricity and toward audience-centricity
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