HomeResearch Articles Making the Case for Content Strategy and Operations

Making the Case for Content Strategy and Operations

  • While many b-to-b companies spend large sums on content, the lack of best practice content processes and governance results in wasted effort and investment
  • CMOs and marketing leaders must prioritize the resources necessary to establish a content strategy and operations function to improve cross-functional performance
  • Use supporting data and analysis to demonstrate how a content center of excellence will address gaps and drive business results
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