HomeResearch Articles Making the Case for Investing in Customer Engagement

Making the Case for Investing in Customer Engagement

  • The necessity of taking a structured approach to customer engagement has become widely accepted, yet b-to-b marketing leaders often struggle to articulate the business rationale
  • Organizations that formalize their customer engagement efforts often can achieve significant business impact with minimal initial investment
  • Begin by developing a strong foundation and communicating the business value of customer engagement to key stakeholders
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