HomeResearch Articles Making the Move to Value-Based Pricing

Making the Move to Value-Based Pricing

  • Many b-to-b organizations improve their products each year but fail to increase prices in accordance with the increased value that the products provide to buyers
  • Organizations often fear that a shift to value-based pricing will cause unhappy customers and a loss of revenue
  • To adopt value-based pricing, product managers must understand buyers’ value drivers and take simple steps to configure and price offerings to leverage their value
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?