HomeResearch Articles Mapping and Managing Account Hierarchies in Sales Force Automation Platforms

Mapping and Managing Account Hierarchies in Sales Force Automation Platforms

  • When properly managed, sales force automation platforms provide access to a wealth of data about customers and prospects
  • The account hierarchy identifies relationships between parent companies and various subsidiaries, business units and geographical operating units
  • Standardizing and maintaining strict governance over the account hierarchy ensures accurate reporting, planning, crediting and compensation
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