HomeResearch Articles Mapping Competencies: Account Manager

Mapping Competencies: Account Manager

  • Account managers are responsible for the management and growth of existing accounts, and are often found in organizations that have a subscription-based offering
  • Mapping competencies for the account manager role requires examining the disciplines of account management, territory planning and upsell/cross-sell
  • Competency maps inform a development path that allows account managers to engage with increasingly complex accounts or prepare for more senior sales roles
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