HomeResearch Articles Mapping Competencies: Business Development Rep

Mapping Competencies: Business Development Rep

  • Business development reps (BDR) focus on prospecting for business in new buying groups for specific accounts to determine interest for product families
  • Mapping competencies for the BDR role ensures strong alignment between marketing and sales in generating demand
  • Mapping competencies for the BDR informs the hiring, onboarding and continuous learning of sales and marketing roles
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