HomeResearch Articles Mapping Competencies: Content Strategy and Operations

Mapping Competencies: Content Strategy and Operations

  • Content strategy and operations professionals need to demonstrate competencies across four core disciplines to effectively manage the content lifecycle and meet marketing goals
  • Mapping the required competencies for basic, intermediate and advanced levels of the function provides a construct for assessing its current state
  • A gap analysis provides the foundation for forging content professionals’ development paths, enabling them to excel as contributors to the marketing agenda and overall business objectives
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