HomeResearch Articles Mapping Competencies: Global Campaigns

Mapping Competencies: Global Campaigns

  • A global campaigns team must possess competencies across six core disciplines to fulfill its assigned responsibilities
  • Map the required competencies for the global campaigns function to enable an objective assessment of the team’s current state
  • A disciplined focus on competency requirements delineates a development path for the function to drive growth via integrated campaigns focused on buyer needs
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