HomeResearch Articles Mapping the Corporate Audience

Mapping the Corporate Audience

  • Many b-to-b corporate marketing, brand and communications initiatives miss the mark because they aren’t rooted in a clear understanding of the range of corporate audiences that must be reached
  • A corporate audience framework is a map that visualizes the full range of audiences to which the corporate brand must appeal
  • Creating or referring to a corporate audience framework is the first step in a best-in-class corporate messaging development initiative
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