Market and Competitive Intelligence – Win/Loss Analysis: A Sirius Perspective

Win/loss analysis generates market and competitive intelligence that supports product innovation and go-to-market strategy
Win/loss analysis involves interviewing prospects from recent sales opportunities to determine what worked and what didn’t
While organizations can conduct win/loss analysis in-house, many prefer to outsource it to service providers due to resource constraints or a desire for more candid buyer feedback

You must log in to client portal for full access to this content. Login

Take Action