HomeResearch Articles Market and Competitive Intelligence – Win/Loss Analysis: A Sirius Perspective

Market and Competitive Intelligence – Win/Loss Analysis: A Sirius Perspective

  • Win/loss analysis generates market and competitive intelligence that supports product innovation and go-to-market strategy
  • Win/loss analysis involves interviewing prospects from recent sales opportunities to determine what worked and what didn’t
  • While organizations can conduct win/loss analysis in-house, many prefer to outsource it to service providers due to resource constraints or a desire for more candid buyer feedback
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