HomeResearch Articles Marketing Analytics Tops the List of New Roles That CMOs Are Adding to Their Teams

Marketing Analytics Tops the List of New Roles That CMOs Are Adding to Their Teams

  • We asked CMOs and marketing executives what are the top two new or specialized roles they are planning to add to their teams
  • Marketing analytics topped the list of new roles being added to marketing organizations
  • Digital marketing has risen two spots from the fifth most common response in 2011 to third place in 2015
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