HomeResearch Articles Marketing Automation: Central Creation of Regional Programs

Marketing Automation: Central Creation of Regional Programs

  • Creation of standardized marketing automation platform (MAP) programs for use in various regions must be centrally administered and incorporate regional feedback
  • Develop MAP programs that can be easily cloned, updated and localized
  • Roll out standardized MAP programs one region at a time

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?