Marketing Automation Platform Adoption: A Crawl, Walk and Run Approach

Marketers need to prove the impact that their marketing automation platform (MAP) has on the organization – in terms of marketing contribution to revenue and ROI
The number of compelling features provided by a MAP requires organizations to refine their adoption strategy into phases to help with focus and milestone achievement
MAP adoption can be divided into three phases – crawl, walk and run – to make the process more manageable

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