HomeResearch Articles Marketing Automation Platform Migration: Evaluating Costs and Risks

Marketing Automation Platform Migration: Evaluating Costs and Risks

  • Evaluating the viability of a marketing automation platform migration depends on the analysis of all potential costs and risks
  • In addition to any increase in contract value for the new platform vs. the existing platform, consider the amount of time required to select, implement and adopt the new platform
  • Evaluate risks including potential impacts on marketing performance and buyer experience
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