HomeResearch Articles Marketing Automation Platforms: Questions to Ask Vendors

Marketing Automation Platforms: Questions to Ask Vendors

  • To effectively evaluate marketing automation platforms (MAPs), selection teams need to know what questions to ask vendors and why
  • By asking the right questions, decisionmakers can identify the major differences among MAP vendors
  • Use the evaluation criteria and questions in this brief to help identify which MAP vendor’s offering aligns best to the requirements of the organization
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