HomeResearch Articles Marketing Automation Security: Vendors and Consultancies

Marketing Automation Security: Vendors and Consultancies

  • Security in marketing automation platforms (MAPs) is often very lax as compared to the CRM/SFA systems they are integrated with
  • All MAP products and service providers should be evaluated to ensure that they align with corporate security standards
  • Key security categories within the platform itself include user login and access, observation and hosting

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