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Marketing Operations: Planning Assumptions 2020

  • SiriusDecisions has identified six areas of opportunity that marketing operations leaders can use to improve marketing effectiveness and enable marketing to reach its goals in 2020
  • Marketing operations leaders can play a vital role in aligning marketing, sales and customer success operations to drive faster growth and higher profitability
  • By leveraging agile methodologies and AI, marketing operations can drive more precision, increased productivity and data-driven decision-making
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