HomeResearch Articles Marketing Resource Management Technology: A Sirius Perspective

Marketing Resource Management Technology: A Sirius Perspective

  • Marketing resource management (MRM) technology provides an integrated set of planning, budgeting, project management, asset management and analytics capabilities
  • B-to-b marketers use MRM technology to connect, automate and manage key processes to enable better alignment of activity and optimize outcomes
  • Marketing teams benefit from the improved visibility, accountability and efficiency provided by MRM solutions
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?