HomeResearch Articles Marketing Strategy and Planning Tops CMOs’ Planned Internal Process Enhancements

Marketing Strategy and Planning Tops CMOs’ Planned Internal Process Enhancements

  • Marketing strategy involves a set of collective decisions taken to achieve and sustain market advantage
  • Process breakdowns can result in wasted time and effort, ineffective decisions, poor tactical mixes and missed corporate goals
  • CMOs looking to bolster their processes should treat marketing strategy and marketing planning as separate but related efforts
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